Day: March 9, 2006
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Find the real obstacle
Seth Godin reminds us that “Most people don’t really care about price.” Don’t take that at face value, but read to remember that price is only a single obstacle in the battle to change human behavior, or otherwise precipitate action. Inertia and context form a richer part of the blend than cost alone for many…
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Moving violation
Tuesday was not my best day. I got off to a bad start. Just down the hill (east) of the intersection of Fulton and Pierce, alongside Alamo Square (see for yourself), I was given my first ticket for a moving violation. On a bicycle. Yes, my ticket says, for make and vehicle, “Specialized Rockhopper, Red.”…