Day: March 1, 2006
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Measuring web traffic still leaves everyone unsatisfied
Paul Boutin’s Slate article Slate Has 8 Million Readers, Honest has the sub-title “Or maybe it’s 4 million. Which should you believe?” The point? The web offers a level of measurement media has never seen before, and it’s still not complete or agreed upon. Perhaps because the measurements could possibly be so accurate and comparable…