Warning… loosely coupled thoughts ahead.
I didn’t go to Korea, so I didn’t hear Simon Waldman’s talk at the World Editors Forum, but at least he posted the gist of his speech. As the Director of Digital Publishing for Guardian Newspapers, Waldman sits at the intersection of how people stay informed, at least in the UK. He shares his uncertainty about how RSS and aggregation are changing things for readers and for media businesses like his (and my employer). The point: readers are benefitting from these services, even if media businesses are not. While I won’t share numbers, I agree with the general point Waldman makes: it’s hard to unequivocally say whether RSS has increased or decreased traffic to sites like ours… but there is no going back. Nor do I want to.
After all, creating and aggregating are interconnected, and have been for years. The evaporation of the false distinction between them is simply a matter of technology opening up a previously closed door between two adjacent rooms. (Or maybe kicking the door down.) Vin Crosbie reminds us that most media companies do not create their own content. His point is that arguing about whether Google fits the label “media company” is a moot point. By all definitions, Google and Yahoo and anyone else informing and entertaining people earn their audience, and no labels are going to limit their growth, financial or otherwise.
Still, the world hasn’t changed yet because (repeat after me) it’s still early in this evolution. Current RSS readers (client, web-based, mobile, whatever) are Neanderthals, and I include the one I’m working on in that broad, unfair label. homo sapiens is around the corner somewhere, waiting to out-think these early efforts. Of course, technological — and reader — evolutions don’t require that the next generation be genetically distinct from the earlier generations, so the current players won’t all disappear. We’ll see.
Waldman’s notes reminded me in some ways of what Matt McAlister shared after the Syndicate conference. What if RSS replaces websites the same way websites are replacing newspapers and magazines? Food for thought.
Media watchers like Tim Porter and Jay Rosen and Jeff Jarvis chronicle the irony of media companies reporting (slowly, imperfectly) the factors which are bringing some of these same outlets to their economic knees. The stumble is both slow enough to watch and yet fast enough to discern. I think these are fascinating times both to be a consumer of information and a producer (whether as creator or aggregator). And few are more voracious consumers than those who also produce. Many bloggers, though by no means all, are either in media or want to be (replace?) media. Be careful what you wish for!
From The Importance of RSS by Kevin Hale over at ParticleTree:
Even though broadband technology is getting faster, the pace of information development is forcing internet surfers to skip the eye-candy for the luxury of skimming.
Do you enjoy being skimmed? Is there a business for those being skimmed? Or must you be a skimmer? I don’t know, but I’m paying attention… even as I pick and choose from each day’s offerings.