Day: May 11, 2004
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Who are you writing for?
Jon Gruber explains how to write for Google. More than just search-engine optimization (SEO) blather, Gruber points out how a very tightly focused page can be the answer to a very focused question… and Google aggregates questions.
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A speech I’d like to hear
Steve Yelvington writes a quick report on Washington Post VP Chris Schroeder’s speech at the E & P Interactive, where Schroeder worried about “the perfect storm of the Internet,” as it affects media companies. The storm is made up of aggregator competitors, and the disaggregation of services to best-of-breed offerings. For an example of the…