Almost back in the saddle

I’m nearly caught up on the life I put on hold while News.com was re-introducing itself a short while ago. Carving pumpkins, reading feeds, exercising (a little bit), and thinking about various tidbits I want to blog. But not tonight.

Well, except for this Fortune article from Friday, where David Kirkpatrick tell readers about Big Media’s Challenge: Taking on the Tech Giants. In the article, he uses What’s Hot and Big Picture as two example of where CNET News.com is mixing technology with media to make a better experience.

In my first go-round at CNET (Snap, NBCi), I described the company as a media technology company trying to become a technology media company. I think it’s even more complicated than that now, but if Kirkpatrick is to be believed, that mixed heritage will serve CNET Networks well. I hope so… I love the intersection. Lots of crashes, but a pretty exciting place all the same!