I received a notice that my current primary care physician (PCP… what a lovely acronym given the context) is moving to a new city, and therefore I’ll have to choose another doctor within my HMO. I’ve only seen my doctor three times in four years, so I don’t have a deep attachment here, but I realize I don’t have a good idea about how to find a new doctor. Why can I get dozens of reviews for a new digital camera but I cannot get any ratings (that I know of) for the services of a good doctor? Which decision is more important? For which do I have more information? Certainly not a new observation, but I feel like there is lot more to say over time. If this a problem that is worth solving as a business? Anyway, for now, any good doctors in San Francisco looking for healthy (knock on wood) patients? Yes, I’ll ask friends for recommendations… but few good doctors have spots available, especially if you are on an HMO plan.