I enjoy Steve Outing’s coverage of the online media space. I’ve been a reader of the online-news mailing list for ~10 years (yes, it’s been around that long). E-Media Tidbits, the group blog at Poynter.org he started, is a useful resource. All that as a preface for the fact that I found this Editor & Publisher column one big endorsement for Tacoda, an ad-targeting solution. Useful info, but aren’t there are other vendors in the space to get some feedback? Quite a headline and deck, too:
Targeting Technology Should Boost Online Ads
Salvation for Web Publishers Just Around the Corner
Steve, isn’t ‘salvation’ a bit much to promise?