Found out today that Mark Johnson is blogging (via Vin). This post starts with Hunter S. Thompson, and moves on to the ROI of blogging.
Most people seemed to agree that if you have even one reader coming to your blog then you have achieved ROI. (snip) is not new technology, and the likelihood for an innovative business model cropping up from it is fairly remote, but blogging makes content king again, and that is a good thing.