Day: April 17, 2006

GETTING THERE The science of driving directions by Nick Paumgarten earned an immediate printing, because (a) it’s 10 pages long in the printer-friendly version and I can’t sit in this chair and stare at this screen any longer and (b) it’s about maps and (c) it’s The New Yorker, whose deep dives are always worth a read if you enjoy the subject.

All this before I read the article. Good night!

UPDATE: Worth the paper, although a bit too circular to feel like John McPhee, who might have taken up such a topic in these pages in the past.

A return to Alistair MacLean snacking, with When Eight Bells Toll, set on the western coast of Scotland. Crisp enough, if not surprising.

I wonder if the movie is worth seeing, if only for a young Anthony Hopkins? Book was written in 1966, and the movie was released in 1971, when Hopkins was only 34. No matter what else I see him in, I can only think of Hannibal.

Read Wilbur Smith for historical action set in Africa, usually with a strong dose of Empire. But don’t expect anything filling, or you’ll be disappointed. The man has written 30 “Epic African Adventures” according to his website. I’ve read several in the past, but hard to remember which, given the titles and subject matter. The Triumph of the Sun was an airport pickup. First two-thirds lived up to my expectations, but the last third dwindled.

Stick with the Courtney novels if you want to start somewhere with Smith.

Altered Carbon by Richard K. Morgan felt right in line with Lethem, but with more of a William Gibson flavor. The language didn’t thrum like Gibson’s, but the world-framing theme of ‘sleeves’ (human bodies as replaceable wrappers for your ‘core,’ or brain in a digital form) read well, and even original when taken to its extremes. The mechanics of sleeving even drive the plot in several ways.

I’ll pick up Broken Angels and Woken Furies, two novels set in the same context, at some point. Probably my next airport bookstore trip, since that’s when I picked up Altered Carbon.

I welcome the United States media near-blindness to European soccer, as it lets me enjoy English Premier League games on my TiVo. I have little need to watch the games live, even were that possible, because as long as I avoid using the world in world wide web, it’s child’s play to avoid getting scores from my other media outlets (print, television, radio).

This summer, a new women’s league here in the US will start play, and all their games will be broadcast only online. The New Jersey Wildcats are ducking the endless struggles of the WUSA (now defunct) in finding television coverage, and going straight online.

From Shelly Palmer in MediaPost (registration required, April 6, 2006 article):

This summer every Wildcats game will be available on demand by anyone in the world who has a broadband connection by simply going to www.NJWildcats.com or Google Video. Within hours of the game finishing, a 35-minute version complete with pre-game show, first half highlights, halftime show, second half highlights, and post-game recap will be viewable and downloadable to iPods by Wildcats fans from all over the world.

Each game will have ten 30-second commercials and will be totally free to the end user. In past years the team attracted only local sponsors and advertisers but this year, by distributing games over IP Video, they will reach further. “National brands had no interest in even talking to us, let alone spending money,” Wildcats co-owner Pat Ruta says. “Today the team is sponsored by Nike and is in discussions with Coke, Lowe’s, Anheuser Busch, Unilever, Johnson & Johnson, Subway, Bristol Myers Squibb, Merrill Lynch, Horizon Blue Cross & Blue Shield, Canon, and many more.”

No sense of who they are playing, but in a world where the NFL Network, MLB.com, and NBA.com are challenging their broadcast partners, I’ll be curious to see if this pipsqueak in the sporting world can demonstrate enough success for the coverage to spread from online to broadcast.

That media jump may not be required for the success of the venture, but it would be a public statement, and a more compelling analog to what VH-1 has done with iFilm.com in creating Web Junk. Note… you know you’re a geek when your friends have forwarded you many of the items which later appear on Web Junk.

Last week, I received e-mail two invitations to the same conference.

Why?

Here’s part of the introducton to the first invitation, with the identifying information removed:

As a VIP, the cost of your airfare, hotel accommodations and conference registration will be paid for by (removed).

The [organizers have] identified you as a senior level marketer or agency executive decision maker within your company. You are among a select few to whom we are extending this special VIP opportunity.

The price of freedom (or, rather, a free conference)? My mandatory attendance at breakfasts hosted by the sponsor.

Here’s the introduction to the second invitation:

We apologize if you received an email…earlier today inviting you as our VIP guest to the (removed). That email was intended to be sent to a list of 50 (removed) marketers in the industry, that have already agreed to attend the event. The email below is the email that you were intended to receive. If you would like to be a part of (removed) please read below about the (removed) and how to register. Again we apologize for the confusion and inconvenience that error may have caused you.

I didn’t understand how I made the VIP list in the first place. The answer? I didn’t. I’m hardly offended, but I was amused. It’s not only Santa that needs to check his list twice.

This incident reminds me of the real-estate solicitations I used to see back in the 1980s. Attend a weekend sales pitch, and get a free television (or other medium value gee-gaw) for your trouble, no purchase required. Just pay with your time, your sweet, sweet time. Even then, I had an inkling of the value of time. Now I know much better.

On Thursday, April 6, 2006, CNET achieved a cultural milestone.

42 Down, four letters: “Popular online tech. news source” in the New York Times crossword puzzle.

CNET is more than news, but gift horse, mouth, etc.