How to Sell a Candidate to a Porsche-Driving, Leno-Loving Nascar Fan is a NYTimes article looking, after the fact, at the data which drove the media decisions for the campaigns, especially the Republican campaign. The entire article, in a phrase: “Democrats watch more television than Republicans.” Yes, there is a bit more than that, with details, but I’m saving you time, right?
The outcome? If you want to reach a Republican, target people who water-ski behind their Porsches. If you want to reach a Democrat, look for Volvo-driving WNBA fans. Some cliches stick, some don’t.