It’s up to Business 2.0 to decide if they want to put stories behind registration or subscription. However, the Time Inc. webmaster who has the sense of humor (?) to call their subscription server curtain.timeinc.net should be admonished. Perhaps he or she thought it would soften the “blow” to call a wall a curtain, but let’s be honest here. And labelling the link to the second part of the story as “subscription required” would be a lot more honest. I’ve been to Business 2.0 a few times and run into this before, so I wasn’t surprised, but without the honest warning, you still hope until you mouse over the URL.
For what it’s worth, I was following Dave Winer’s link to Om Malik’s story on building companies to flip, since it leads with OddPost as an example, and I met those guys in February, before the Yahoo acquisition. But I’m not interested enough to subscribe, as I used to receive a free copy of Business 2.0 (in print) and it wasn’t compelling enough to pay for, despite (like this) the odd article of interest. If I’m missing something, let me know. Looks like at some point in the future I might be able to get a PDF version from Om’s site.