So Mark gets some nice press from USA Today for HotelChatter.com. Very nice, and likely deserved… I’ll admit I have not been keeping up, since I travel so very little, and then only to places (usually) where I’m staying with family. But what bugs me here in 2004 is that USAToday doesn’t use a link that will remain constant… no permalink. The URL above will continue to work, but next week (or whenever this regular column publishes), the URL will point to a new column. Sure, the HotelChatter.com piece will appear on this index page… but it’s not there yet. It’s 2004, people. I understand the beautiful simplicity of your URLs, but no one can link to you with any confidence. Is that what you want?