Jon Gruber explains how to write for Google. More than just search-engine optimization (SEO) blather, Gruber points out how a very tightly focused page can be the answer to a very focused question… and Google aggregates questions.
Day: May 11, 2004
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A speech I’d like to hear
Steve Yelvington writes a quick report on Washington Post VP Chris Schroeder’s speech at the E & P Interactive, where Schroeder worried about “the perfect storm of the Internet,” as it affects media companies. The storm is made up of aggregator competitors, and the disaggregation of services to best-of-breed offerings. For an example of the latter, think CraigsList vs. SFGate.com for classifieds.
To survive this storm, Schroeder said, it’s essential for sites to focus on delivering quality audiences through registration and behavioral targeting, and to focus on content that delivers nuance and not just commodity data.
Of course, nothing there about serving quality audiences. Still, I would have liked to hear more.