Scoble comments on how hard it is to get people to accept something new. He’s certainly on target, speaking from experience: his job title, often enough, has been evangelist (and he clearly thinks of himself as one, regardless of title). He mentions the Mac, digital cameras, and Tivo — I certainly am waiting on that last one, despite the resounding testimonials of several personal acquaintances. Personal proof of his main point.
“It’s the evangelist’s core problem to overcome. How do you change the world when so many don’t want to change?”
Earlier, I wrote that products are easier than services, but that’s only relative. Anything new is a challenge. If something is an order of magnitude better than the current state of affairs, it still takes time. If something is entirely new (is there anything entirely new?), it takes even more. If it’s not that different than the current alternative… then push on style and design and cool. What other options are there?