I clicked on Seth Godin’s head long ago. Given all he’s shared online, I haven’t spent much time with his books. But The Dip was front and center at the library last weekend, and admirably small and brief, so it was an impulse read. With the goal of being the best in the world, with a careful definition of best, Godin commands you to quit at the right time: not when things get hard, but strategically.
If you’re going to quit, quit before you start. Reject the system. Don’t play the game if you realize you can’t be the best in the world. [page 43]
Of course, the flip side is the urgent reminder that being the best in the world at anything requires working hard, pushing through the eponymous Dip.
A woodpecker can peck twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner. [page 29]
Pushing through The Dip also requires sacrifice of other things…which returns to quitting smartly.
The brief words do make me think about two things.
- What do I want to be best in the world at?
- What would I quit?
What do I want to be the best in the world at?
I once aimed that high athletically, but that’s more than a decade in the past. No matter how much I enjoy competing now, age-group glory isn’t world class — and I’m not training hard enough or smart enough to pretend otherwise.
Being a parent makes me feel responsible, but it’s not a contest…at least, not one you can win, and certainly not one you quit. Husband, brother, son… ditto.
With work, there’s too many different skills required — and employed — for me to pick a specialty. Maybe that’s a problem. I enjoy translating the many requirements and needs of a business into an online presence. I’ve done it successfully for companies big, small, and in between. But because I can’t state right now exactly why I’m the “best ________” for the job, I recognize a bit of focus would be rewarded. Maybe after we launch an easy-to-use online store for industrial adhesives!
(Joking aside, I do want the experience I create to be top-notch. But it’s never a solo effort.)
What would I quit?
Despite my more realistic viewpoint about my running and cycling, I’m not quitting those selfish pursuits. Few things keep me moving mentally like pushing myself physically.
I’ve addressed family above. Work isn’t something I’d want to quit, nor is it an option.
So, reading is probably the time sink I’d have to address if I were going to quit something. I’m not ready to choose between books, magazines, newspapers, websites, personal blogs (and Twitter), and the other gap-fillers just yet.
Oh, and there is one other thing I could drop: blogging here. Nope. Not yet.
p.s. The fact that persistent effort and practice are rewarded with success evokes the well-publicized new Gladwell book, Outliers. But I haven’t read it, and don’t feel compelled to after all the noise gave me a flavor.
