Yesterday’s Google analyst day commanded a lot of attention worldwide from the press and their customers. CNET News.com was no exception. What I didn’t realize until I got home last night and had a chance to take a look at my colleagues’ coverage was that we took three simple steps to make our coverage more useful, as you can witness in Live: Google faces off with analysts.
First, Elinor Mills did a running transcript of the webcast. Not verbatim, but lots of detail and quotes. Simple enough, but pretty darn useful since I know I didn’t want to spend hours on this, and the real source information is certainly of interest to many.
Second, some of the most interesting audio clips are presented in page. This is not new, but it’s slightly more elegantly done now with an in-page Flash player.
Third — and this one literally caught my eye — key passages are highlighted in yellow. The transcript is long, so “editing” to call attention to the important points saves the reader time without cutting the parts which may be important to some for unique reasons.
None of this is rocket science, but all three combined make for really useful information.
One problem (which I’ll discuss later this morning): the transcript was so live that it’s in reverse chronological order, which makes for weird reading after the fact.