Alex Salkever offers “The Scoop on CNET” over at BusinessWeek. There is a companion Q&A with CEO Shelby Bonnie: “CNET’s CEO: “We Can Be Switzerland”.”
Always interesting to see external viewpoints about what we’re doing. In the main piece, I found this quote interesting:
Yet, CNET is still struggling to become a well-known brand beyond the Internet. It makes the lion’s share of its money as an online-ad play.
I’d say, read Steve Yelvington on that position. We’re still crossing the chasm in the media space, but online has demographics on its side. That doesn’t let any of us off the hook in the short-term, of course. But it’s won’t be long before the phrase “beyond the Internet” has no meaning. The internet/TV/radio/print/name-your-delivery-vehicle-here are all just facets of the attention experience we call media.