We’re considering new services to develop at work, and there are lots of choices. So far, it feels like nothing is new under the sun, but novelty doesn’t seem necessary, as long as we provide content and services that people want. To date, content has taken care of itself (meaning: the editors and reporters know their stuff, and that is why they keep winning awards). The services are more my department.
Yesterday, during a discussion of our choices, two of the features planned were trimmed (conceptually) because the feeling was ‘start simple’. There was little concern over just repeating the steps of others. I don’t believe in novelty for its own sake, but I’ll admit that I would like to roll out something that makes people wish they had done it. At the same time, I know our readers would benefit from some ‘check the box’ features, if well executed. And executing well is not something to take for granted. Heck, it’s probably why I have a job. I don’t consider myself creative, but I take care of details and keep the trains running. Interesting expression: trains have fared better in our language and turns of phrase than they have as a mode of transportation, even if train travel can be wonderful.
Do I sound convincing? I’ll see if I convinced myself when I get to work.