This business book was a freebie, and I got little more than what I paid for it. Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing just isn’t new stuff after a decade-plus of different people (notably Seth Godin) telling us how marketing is changing.
I suppose the lessons and anecdotes presented are not obvious to all readers.
But I’ve been playing close attention and living in this world for too long to learn much from this book by Bryan and Jeffrey Eisenberg. That disappointed me, because I am interested, personally and professionally. Also, I wasn’t impressed that cattobark.com, the book’s website, responds with a Windows server error right now. That doesn’t quite match the internet expert persona put forth in their 2006 book.
(This is part of my end-of-the-year rush to capture my major media consumption before the year actually comes to a close.)