Each of these montages during the Academy Awards seems to make a plea to the audience to keep watching movies. There is an insistence that the DVD isn’t enough, with either a bit of nervous laughter or earnest plugging (the president of the MPAA). Where’s the self-confidence? None of us want to listen to the insecurities of the industry. If you’re watching the Oscars, you care (at some level) about movies. Whether you care — or should — about the distribution of this entertainment is debatable. I understand the value of promotion to an existing audience (“Must See TV” anyone?), but don’t do it with apology.